Sales MCQ Free PDF Objective Question Answer for Sales Quiz Download Now!
A product can be measured and evaluated on various measurable parameters. On the other hand, a service cannot be measured on any standard parameters. The acceptance of service as good or bad purely depends on a customers person experience and expectations. Need recognition is the stage when a customer realizes a problem and then starts to search for a solution available in the market.
Multiple-Choice Questions
A smart marketer understands when to depend on data and when to use intelligence. Extensive creative promotion and sales training with distributor salespeople. Choose the correct code for the statements being correct or incorrect.
- There were different phases when marketing was considered more about production and selling.
- Demographic Segmentation describes the target customer with respect to their age, income, gender, location, and place in society.
- Where a customer picks and buys a product without any sales assistance.
- In Viral Marketing a company uses social media platforms to bring awareness and create a brand image among the masses on a large scale.
- BCG matrix uses market share and market growth to understand a product’s position in the market to its competing products.
Management MCQs
Over the years, ASCI has played a crucial role in regulating advertising content and protecting consumer interests in India. E-marketing is an integral part of E-commerce since the E-commerce company works in the internet space and doesn’t have physical stores. Eugene J Kelly coined the term Meta marketing during a discussion on the what is a favorable variance what it means for your small business issue of ethics and science in marketing. This widened the horizon of marketing by including not-for-profit organizations. When a product reaches the Decline stage, it is typically characterized by a fall in sales and subsequent profits. A brand loyal customer has emotional reasons to buy a product rather than logical reasons.
Sales Management MCQ Quiz – Objective Question with Answer for Sales Management – Download Free PDF
Personal Form or Personal contact – In personal selling the salesperson and the customers build a personal connection. Therefore, a salesperson who has a customer relationship, selling products is said to be involved in Cross-selling. PPC advertising provides a way for businesses to drive targeted traffic to their websites, as the ads are displayed to users actively searching for relevant information. It allows advertisers to set budgets, target specific demographics, and track the performance of their campaigns in real-time. Viral Marketing is used by marketers to create a buzz about the product or service in the market. The aim is to achieve maximum reach and spread the word as fast as possible.
Marketing MCQs
BCG matrix uses market share and market growth to understand a product’s position in the market to its competing products. Focusing on only one or two will not yield the desired results. For market expansion, the marketer must take a broader approach and focus on all the activities to achieve the goals of expansion. Personal selling is also known as face to face selling in which one person who is acting as a salesman will try to convince the customer to purchase the product.
Latest Sales Management MCQ Objective Questions
Marketing Public Relations focus on building the brand indirectly by engaging in campaigns that are not purely commercial. When a company tries to reposition an existing product with new uses it is called Re-marketing. While political campaigns talk about social and economical issues they primarily focus on how the suggested leader will be able to achieve those goals thus becoming an example of Personal marketing.
Customer perceived value is a customer’s perception of a product’s advantages and desirability in comparison to a competitor’s products. Michael Porter, the father of modern marketing gave the concept of Five forces to analyze a company’s competitive environment. In segmentation, the target customers are combined together considering some common factors like age, income, gender, etc. The ones having similar values are put together and there is homogeneity in the data. The customer is satisfied with his purchase when the quality of the product is par with expectations and he feels he is not being over-charged for the product or the service. A company is said to have achieved the breakeven point when the total revenue generation is the same as the total cost incurred.
These questions on Marketing can be practiced, revised, and learned for universities entrance, and competitive exams. Oral Conversation or Two way communication- The salesperson and the customer have an oral discussion about the product’s features, such as the cost, color, form, design, manner of use, etc. Sales knowledge also involves familiarity with sales tools and technologies, such as CRM software, sales analytics, and marketing automation platforms.
